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VU Custom Acquires YR ID to Strengthen Leadership in End-to-End Product Customization Software

VU Custom Acquires YR ID

Why Enterprise Strategy Planning Fails Growing Businesses

A planning model that cannot be held and used by the people responsible for executing it is not a strategy. It is a document. For pre-middle market businesses, the frameworks borrowed from enterprise organizations often produce exactly that: a thorough plan, filed away after the kickoff meeting, disconnected from the weekly decisions it was meant to inform. A lighter model is not a less rigorous one. It is one built for the business it serves, and for the leadership team responsible for translating it into action.

The Investment Partner Behind the Plan

The Investment Partner Behind the Plan A strong business can have customer demand, a differentiated position, and a thoughtful plan for growth. Still, the plan has to make its way through the daily realities of the company: people, systems, reporting,

Kevin Mohr Joins Greybull as CFO Operating Partner

Greybull Stewardship proudly welcomes Kevin Mohr to the CFO role. His onboarding brings new resources and paths to scalability for our portfolio and firm.

Company Culture Is an Operating Decision

Jennifer Hiatt, Greybull’s Recruiting and HR Operating Partner, joined the HR Grapevine Podcast to discuss how culture and talent strategy drive performance across Greybull’s portfolio. The conversation covers what it takes to attract and develop strong leaders inside growing companies, how continuous improvement becomes part of daily operations, and why Greybull’s approach to people is central to how the firm creates lasting value. Listen to the full episode to hear how Greybull thinks about building teams that can carry a business forward.

How Much is Your Process Debt?

Debt is honest when it has a number attached to it. Process debt never does. It comes with no statements, no interest rate, and no one who signed for it. It is what accumulates when a business grows faster than its operating habits, seeping into the structure of a company without triggering any alarms because on the surface, the business keeps running. Revenue comes in, work goes out, the machine keeps turning. It is easy to mistake surviving for performing. By the time process debt becomes visible, it has usually been accruing for years.

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Press + News Updates

VU Custom Acquires YR ID to Strengthen Leadership in End-to-End Product Customization Software

VU Custom Acquires YR ID

Company Culture Is an Operating Decision

VU Custom Acquires YR ID to Strengthen Leadership in End-to-End Product Customization Software

VU Custom Acquires YR ID

Why Enterprise Strategy Planning Fails Growing Businesses

A planning model that cannot be held and used by the people responsible for executing it is not a strategy. It is a document. For pre-middle market businesses, the frameworks

The Investment Partner Behind the Plan

The Investment Partner Behind the Plan A strong business can have customer demand, a differentiated position, and a thoughtful plan for growth. Still, the plan has to make its way

Kevin Mohr Joins Greybull as CFO Operating Partner

Greybull Stewardship proudly welcomes Kevin Mohr to the CFO role. His onboarding brings new resources and paths to scalability for our portfolio and firm.

Company Culture Is an Operating Decision

The Exit Interview with Angela LaFon

Angela LaFon didn’t map out a career so much as she read the terrain in front of her and kept moving. Forty-four years later, as she takes on retirement, Angela

How Much is Your Process Debt?

Debt is honest when it has a number attached to it. Process debt never does. It comes with no statements, no interest rate, and no one who signed for it.

money isn't always you're business growth problem

Money Isn’t Always Your Growth Problem

Conventional wisdom will have you believe that throwing enough money at a problem will inevitably lead to a solution. Working with growing businesses, we’ve found capital is only one barrier

selling a business starts earlier than expected

Why Selling a Business Starts Earlier Than You Expect

When it comes to selling a business (and building one), the journey is the destination – and it happens to start earlier than you might think. Find out what factors

Intentional Hiring and the architecture of the modern job description

Intentional Hiring and the Modern Job Description

Intentional hiring in a scaling small business means treating every senior role as a structural decision. Knowing how to formulate the ideal modern job description can be the catalyst toward

What It Means When Business Growth Is Built, Not Bought

What Happens When Business Growth is Built, Not Bought

The source of a business’s growth can impact its results. Learn what happens when growth is built, not bought, and how long-term value is created.

Greybull Announced as Inc. Founder-Friendly PE Firm 2025

Greybull Stewardship was named a 2025 Inc. Founder-Friendly Private Equity Firm, recognizing its long-term, partnership-driven approach to investing in founder-led companies. Learn how Greybull supports entrepreneurs in the pre-middle market

Yourway learning secures $9 million for ed tech advancement

Yourway Learning Secures $9 Million to Advance Purpose-Built AI for K-12 Education

August 19, 2025 – Miami Lakes, FL. Yourway Learning, a leader in AI-powered K-12 education, has closed a $9 million equity round to accelerate growth and advance its mission of transforming teaching

D-Tools Secures $12M Series C Investment Led by former Snap One CEO and StellarIQ

August 5, 2025 – Concord, CA. D-Tools, the leading provider of business management software for the systems integration market for over 25 years, today announced it has secured a $12 million

From Vision to Value Creation | Choosing a Long-Term Investment Partner

The right investment partner aligns will help turn a small business’s vision into value creation. Watch this interview with two pre-middle market CEO’s as they discuss how Greybull Stewardship’s long-term

Autobody News | VSSTA Plots Collision Repair Growth Under New Owner

July 1, 2025 – Jackson Hole, WY Look for ADAS-strong service provider VSSTA Inc. to add collision repair shops under its new owner, private investment firm Greybull Stewardship. Wyoming-based Greybull announced in June it bought Texas-based VSSTA on

5 Metrics Investors Watch

For pre-middle market companies, tracking the right small business metrics can make or break growth. These five investor-backed benchmarks reveal how well a business is balancing profitability, efficiency, and long-term

Capital vs. Capability: The Real Drivers of Value Creation in Small‑Business Private Equity

When it comes to mastering value creation or the small, yet might businesses of the pre-middle market, there is a delicate balance between capital and capability. Learn how operational expertise

Greybull Stewardship Announces Acquisition of VSSTA, Inc.

Greybull Stewardship acquires VSSTA, a company specializing in remote diagnostics, a specialized scan process, and Advanced Driver Assistance System (ADAS) calibrations to help collision repair shops increase profitability, educate technicians

8 Clichés for an Evolving Investment World

In a world of overused buzzwords, a few old-school business clichés still pack real wisdom. From “focus on the fundamentals” to “cash is king,” we explore the phrases that actually

Pogo Pass and GetOutPass Announce Strategic Merger

Pogo Pass and GetOutPass, two leading family entertainment membership platforms, have merged to enhance value for members and drive more foot traffic to partner venues. With a combined network of

The Evergreen Advantage: How to Naturally Scale Your Business with Evergreen Capital

Are you missing out on the Evergreen Advantage? It is a flexible approach to scaling your business more naturally. Unlike traditional venture capital, which often pressures companies to grow at

The Cadence of Success: Understanding the Small Business Cycle

From the highs of booming markets to the lows of economic downturns, how can small business entrepreneurs stay in sync with the rhythm of the business cycle? These are time-tested

Reclaimed Cleaning Textiles Acquires United-Southern Waste Material Company

RTCM Holdings (dba Reclaimed Cleaning Textiles) acquires United-Southern Waste Material Co., creating North Texas’ largest textile recycler. The merger strengthens sustainability efforts by diverting millions of pounds of textiles from

Greybull Stewardship: Private Equity Investing In The Textile Space

Textile World interviewed Mason Myers about the private equity firm’s “pre-middle” market-focused investment philosophy and investments in the ever-changing textile space.

construction aggregate merger businesses

Premier Aggregates and Ada Sand & Gravel Announce Strategic Merger

It has been announced that our partners at Ada Sand & Gravel have combined businesses with Premier Aggregates to create Premier Aggregates Holdings, LLC, now the largest independent supplier of

Is Your Business Ready for the Next Chapter? Here’s How to Know…

Is your business ready for a new phase? Recognizing when it’s time to move forward can be challenging, but understanding key indicators can make the decision clearer. Let’s explore the

5 Proven Lessons Learned from Scaling Small Businesses

Scaling small businesses to the middle market requires a unique approach, patience, and strategic focus. In this blog, we explore five key lessons learned from guiding pre-middle market companies—businesses with

mason myers on street smart success podcast episode

Mason Myers | Street Smart Success Podcast

Greybull CEO Mason Myers makes a guest appearance on the Street Smart Success podcast to discuss the nuances and opportunities of investing in the pre-middle market. This 45-minute episode shares

The Value of Investing in the Pre-Middle Market

On this episode of The Private Equity Podcast, Mason Myers shares his vast experience in identifying promising businesses in the pre-middle market. These companies with revenues between $5 to $50

Greybull is Bullish on Small Businesses

We’re honored to be featured in our hometown publication, Jackson Hole News & Guide, with Mason Myers sharing Greybull’s founding story and guiding principles.

hikers standing at peak of a mountain top while exploring

The CEO’s Secret: Peer-Powered Growth

Being a CEO can feel like being abandoned at the mountaintop– on one hand, you’re surrounded by epic scenery, expansive views, and the necessary resources to thrive, but when the

online learning at real estate institute

Aceable Acquires Real Estate Institute from Greybull Stewardship, Expanding Its Reach in Professional Licensing Education

Greybull announces sell of the Real Estate Institute to Aceable. The exit marks the end of an eleven year partnership in which Greybull was able to proudly support the Real

business people using tablets and AI digital technology

Transformative Tech: Embracing the Digital Evolution for Business Success

For many companies, the decision to explore digital transformation is like stepping off a treadmill and starting to run on an open road, opening new paths and destinations that weren’t

Maximizing Value: How Summit Professional Education Scaled with Forward-Thinking Leadership and Technological Integrations

Learn how Summit Professional Education scaled its business model with the support of Greybull Stewardship. Through innovative leadership, strategic digital transformations, and a shift to a subscription-based service, Summit saw