Greybull Stewardship makes an equity investment in VU Custom

September 22, 2021

Powerful SaaS platform supporting leading consumer brands

September 2021 (Jackson, WY) – Greybull Stewardship (“Greybull”), a unique, long-term oriented partnership investing in exceptional small businesses, announces an investment in VU Custom. VU Custom is a SaaS platform augmented by consulting and small-batch manufacturing capabilities that enables brands to provide personalized and customized products to their consumers.

“Greybull is an ideal partner to VU given their decade long expertise scaling SaaS businesses and growing recurring revenue streams.  We look forward to the long-term and productive partnership in growing VU’s comprehensive customization solution.” said Jud Barr, Founder of VU Custom. 

“Jud and his team have already developed an incredibly powerful solution and Greybull is eager to work with the VU Custom team to further enhance and expand their service offering,” said Mason Myers, founder and general partner of Greybull. “Greybull has a strong track record of scaling SaaS businesses and expanding recurring revenue streams. We look forward to bringing this experience and expertise to VU Custom.”

Greybull will work with Jud and his team to continue growing VU Custom’s blue-chip customer base which currently includes such names such as TaylorMade, New Balance, Vera Bradley, and many more. 

About VU Custom.

Founded in 2014, VU Custom helps leading brands combine innovative technology and small batch manufacturing to enable profitable and scalable personalization, decoration, and mass customization. The Company’s powerful SaaS offering is enhanced by VU Custom’s in-house consulting services and manufacturing capabilities, providing a one-stop-shop to meet customer needs. The Company is headquartered in New Canaan, Connecticut.

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About Greybull Stewardship.

Greybull Stewardship is a long-term oriented investment partnership that invests in exceptional small to medium-sized businesses. 

Additional information is available at